Are you leveraging press releases to drive more coverage and brand awareness of your small business? Here’s how to write great press releases for your small business. Conference table in modern office. Getty The press release has long been an invaluable resource for businesses of all sizes: a simple yet effective way of getting the word out about a major...
READ MORE How To Write A Press Release For Your Small Business
Every PR professional and entrepreneur has spent hours, days or a week crafting the “perfect” press release. Your CEO is interviewed, your facts are checked, and your prose gets styled with precision and panache. It goes through a committee, a proofreader, friends and family, until it shines like a diamond […] Every PR professional and entrepreneur has spent hours, days...
READ MORE What Journalists Really Think Of Your Press Release
[#item_title] Newsjacking, or reposting breaking news, can be a great way to provide valuable, timely information to stakeholders, when done correctly. Done incorrectly, though, newsjacking can look lazy or even be outright plagiarism. Learn how to newsjack effectively, and ethically. Newsjacking is different from a simple repost, such as hitting the Share button on Facebook, or retweet button on Twitter....
GE Healthcare GE Healthcare[1] As a leading global medical technology and digital solutions innovator, GE Healthcare[2] enables clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by its Edison intelligence platform. With over 100 years of healthcare industry experience and around 50,000 employees globally, the company operates at the center of an ecosystem...
